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For solopreneurs, uploading products onto an online website can be a challenging task. From understanding the various terms and conditions to optimizing product descriptions and images, there's a lot to consider. To help you navigate this process effectively, we've compiled a list of six essential terms related to product listing on online website can be a challenging task. From understanding the various terms and conditions to optimizing product descriptions and images, there's a lot to consider. To help you navigate this process effectively, we've compiled a list of six essential terms related to product listing on online sites. Whether you sell art products, home decor, or handmade goods for gifting, these terms will equip you with the knowledge you need to enhance your online listings.


1.Attribute:

Attributes are specific characteristics or properties that describe a product. This information allows potential customers to understand the product's features at a glance for Online Product Listing . For example, if you sell handmade candles, attributes could include the scent, size, burn time, and ingredients. Clear and accurate attributes help customers make informed decisions and improve your product's visibility in online searches.


Product Listing Includes both Correct Images & Description
ONLINE PRODUCT LISTING ESSENTIALS


2.Product Description:

A product description is a written explanation of your product's features, benefits, and uses. It should be concise, engaging, and persuasive, highlighting what sets your product apart from others. Craft a compelling product description that captivates your target audience and showcases the value your product brings to their lives. Focus on conveying the unique selling points, such as quality craftsmanship or eco-friendly materials in your product listing.


All Online Platforms Require Good Product Listing for good visibility online
PRODUCT DESCRIPTION : AN IMPORTANT ATTRIBUTE


3.Product Image:

Product images are visual representations of your product that provide potential buyers with a visual understanding of what they are purchasing for good online Product Listing . High-quality, well-lit images that showcase your product from multiple angles are crucial for attracting and retaining customer interest. Invest in professional product photography or learn basic photography techniques to capture the essence of your product effectively.



4.Offers:

Offers refer to any promotions, discounts, or deals that you provide to entice customers to purchase your products. Whether it's a limited-time sale, a bundle offer, or free shipping, creating attractive offers can boost your sales and attract new customers. Clearly communicate the details of your offers in your product listings to grab the attention of potential buyers and encourage them to make a purchase.


5.Terms and Conditions:

Terms and conditions outline the rules and guidelines for purchasing your products. These terms often include information about payment methods, return policies, warranties, and any other relevant information pertaining to the sale for Online Product Listing . Ensure that your terms and conditions are transparent, easy to understand, and fair to both you and your customers. Clear terms and conditions build trust and help establish a positive customer experience.


6.Shipping Details:

Shipping details encompass all the information related to the delivery of your products to customers. This includes shipping methods, estimated delivery times, packaging information, and any associated costs. Provide accurate shipping details in your product listings to manage customer expectations and minimize inquiries. Additionally, consider offering various shipping options to cater to different customer preferences.

The better and specific the product description , the better brand service you are providing
ATTRIBUTE SHEET HELPS WRITING PRODUCT DESCRIPTION

Mastering the essential terms related to product listing on online sites is crucial for solopreneurs looking to maximize their online sales. By understanding attributes, creating compelling product descriptions, capturing captivating product images, crafting enticing offers, establishing clear terms and conditions, and providing accurate shipping details, you can enhance your online listings and attract more customers.


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With practice and attention to detail, you'll be well on your way to success in the world of online selling and attract more customers. With practice and attention to detail, you'll be well on your way to success in the world of online selling.


Designs Insiders helps small businesses grow in 360 degree. If you are one of them , follow us here to get more updates and join the community of growing entrepreneurs. If you are looking to get your products clicked professionally , get white background for images or looking for someone to write your product listing, Designs Insiders is here to help you !



 

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Updated: Jun 6, 2023

Indian Sportswear Industry valued at USD 579.47 million in 2021 and it is expected to reach USD 2238.13 million by 2029, exhibiting a CAGR (Compound Annual Growth rate) of 16.2% during the forecast period (2022-29).


Sports Wear often known as Sportswear or Activewear is a clothing range which is worn during any physical or sports activity. These apparels are designed and developed as per specific practical, comfort and safety reasons. Sportswear is also made in different innovative materials and fabrics as per the need of different sport and related activities. Varieties that came in sports wear are majorly tracksuits, shorts, t-shirts and polo-shirts but they are typically used for all the sports and also as a casual wear for youths and even older generations as a comfort wear.


Swim suits (for swimming), wet suits (for diving and surfing), ski suits (for skiing) and leotards (for gymnastics) are few of the specific clothing segment in sportswear. Market for sportswear which can be used as casual wear is exponentially grown over the years and forecasted to be the bigger in recent years. Overall, the sports clothing sector in India offers enormous commercial potential particularly in the categories of marketing management/sponsorship and sports apparel selling and exporting.


“Indian Sportswear wear market is growing both online and offline mode”

Major Sportswear brands of India are HRX by Hritik Roshan, One8 & Wrogn by Virat Kohli, Nivia, ShivNaresh etc. This article will talk about case study of HRX.






HRX is India’s first home grown active wear brand, co-owned by Hritik Roshan and Exceed Entertainment. First strategy that has been taken up by HRX that every year people take resolution on new year to stay-fit and healthy, most of these resolutions were given up by month of February. HRX challenged itself to motivate people and make them stick to their resolutions. The brand has created a step by step interactive and engaging plan with a fitness expert to make people get up and take action.


The Campaign Stronger than your excuses

This has been taken upto aware youth and fitness freaks. This strategy of the brand has made it successful on social front including social medias like Instagram, facebook and twitter. Hence, played an important role in marketing strategy of this brand.


HRX was initially launched on Myntra.com. It was established in 2013 with a vision to make each person the best version of themselves. This brand has given a new meaning to sportswear by not only making it comfortable for daily wear but also stylish.


Majority times they are engaging their consumer base through various campaigns and posts on various social media handles. They are also into influencer marketing strategy with influencers like Hritik Roshan itself, Tiger Shroff, Diya Dhawan & Gabriella Demetriades.



While online search HRX doesn’t rank for any keywords when searched nor does it run any search ads. Major competitors of this brand are wrogn, one8 and nike which are also good players in the market.


HRX is currently valued around 150 crores with aim of reaching to 200 crores in current year. It is clearly fulfilling its aim of revolutionising the fitness scenario of India as a value for money, high quality alternative to international brands.




HRX is major player of Indian sportswear brand and continuously flourishing the market. Its study is an example for small businesses and new designers to take an inspiration from this brand to setup their and expand their business accordingly.


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Sportswear is clothing including footwear which is worn for sport or physical exercise. Sportswear is professionally designed to maximize the physical performance; it is traditionally meant for wearing for shorter period of time and designed as per the need to specific sport as well as climatic conditions.


Leisure sportswear is another type of wear popularised more as a casual wear among youth in recent years due to its durability, comfortability and high-performance even in humid climate.

Sportswear is broadly divided into two categories:


  • Active Wear : It is referred to a garment that are intended to provide combination of aesthetic, style, comfort and functionality in less competitive mode such as casual wear and exercise.


  • Performance Wear: It is made for higher activity levels, perhaps in competitive mode and under extreme climates. The necessitates different level of functional characteristics associated with different sports.


Active Sportswear is taking over the fashion world and this article will talk about latest trends in sportswear for spring summer 2023.


Active sports wear Trends 2023

Retro 1990’s Look: Throwbacks, Neon, Tie-Dye

Sportwear Trends 2023 : Retro Theme
Retro Look into Sportwear Fashion

This season’s active wear look will become more nostalgic with more and more focus on neon and pop colors, throwbacks. It’s always been the phenomena in fashion that past always return in new avatar. Major active sportswear brands like Nike, Adidas, Rebook all are relaunching their 90’s classic style again in the new trend.


High waist leggings, sports bra & track-suits with bold logos will be the fashion for sportswear this season and this surge is expected to carry for years.


Neon Colors specially Neon Orange & Yellow

Sportwear Trends 2023 : neon Highlights
Neon colours in Orange , Yellow , Blue are in trend

Neon colors are in trends during late 80’s and 90’s but they will be back in trend this year with a bang. Whites’, greys and black will be the first choice as always for sportswear but now with a touch of neon to it.


Sportwear Trends 2023 : Neon Colours
Neon Orange , Yellow , Blue are in Trend for Sportwear 2023

Tie-dye is another trend that will come this year that will make active wear more eye-catching and vibrant.


The One-piece Revolution

This season will see a rise in one-piece garments includes jump-suits, rompers and bike-unitards. These garments are in trend in past as well so nothing is much new for consumers but these are known for their comfort and style.


Sportwear Trends 2023 :One Peice Revolution
Sportwear Trends 2023 : Rompers , Jumpsuits etc


These garments are also practical for a variety of activities. For instance, jumpsuits are perfect for yoga or Pilates thanks to their limited fabric and standard use of multi-way stretch materials, which allows for a full range of motion. Rompers, on the other hand, are ideal for running or hiking as they provide support and coverage without being too bulky.


They can easily be dressed up or down depending upon the occasion and requirement. Active sportswear is always been the first choice for teenagers because of its comfort and flexibility. Jumpsuits & Rompers are serving the purpose correctly.


Activewear Dresses

Initially dresses in sportswear are meant for only tennis and golf but now active sportswear dresses are in trend for all the youths due to no worry about matching tops and bottom as well as the comfort that these dresses provide is incomparable.


Sportwear Trends 2023 : Activewear Dresses
aActivewear Dresses are a trend for Youth in 2023

By using several antibacterial fabrics like Sea cell & Bamboo Charcoal, the active wear dresses handle rigorous activity and provides moisture-wicking, odour resistance and antibacterial properties.


Mesh Moment

Mesh is having a moment in activewear, steadily becoming a top fabrication in the market for both men and women.

This breathable textile is comfortable as well as stylish, adding a bit of forward texture to any workout fit. Mesh is already a top trend on the runways and becoming a fan favourite among accessories, tops and bottoms in activewear.


Eco-materials over Conventional Materials

As In other garments and fashion sustainable & eco-friendly materials are in great demand same happening with active sportswear also in the upcoming season. With the introduction of eco materials in sports wear the garments hence made are more odour-free, sweat- resistant and having anti-bacterial properties.


Sportwear Trends 2023 : Eco-friendly materials
Eco-friendly materials & Braethable Textiles are in !

People are aware that synthetic polyester is made using petroleum and that’s the reason both brands and consumers are shifting to unconventional sustainable materials for upcoming fashion.


Shades of Blue

Sportwear Trends 2023 : Various shades of blue can be seen in Sportswear Trends 2023
Sportwear Trends 2023 : Shades of Blue

Blue is always been one of the favourite color for sports persons. Blue is the “it” color in activewear from icy shades to electric hues. Whether it’s a matching set or workout jumpsuit, brands are mixing and matching shades of blue for a fresh look. Plus, consider other earthy hues like sage and evergreen for a more grounded palette.


Other active sportswear trends that will spark this season are Yoga Pants, Bra Tops, Men Shorts & Sneaker Heads.


Sports wear are always been the choice for both sportspersons and even for teenagers as a casual wear. We at design insiders gave an instance and a glimpse on sportswear to allow budding designers and small businesses to design their upcoming collections in more unique and trending ways.


Here are the Fashion forward Trends for Sportwear 2023 that will keep you in high spirits and fashionable.



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