Indian Sportswear Industry valued at USD 579.47 million in 2021 and it is expected to reach USD 2238.13 million by 2029, exhibiting a CAGR (Compound Annual Growth rate) of 16.2% during the forecast period (2022-29).
Sports Wear often known as Sportswear or Activewear is a clothing range which is worn during any physical or sports activity. These apparels are designed and developed as per specific practical, comfort and safety reasons. Sportswear is also made in different innovative materials and fabrics as per the need of different sport and related activities. Varieties that came in sports wear are majorly tracksuits, shorts, t-shirts and polo-shirts but they are typically used for all the sports and also as a casual wear for youths and even older generations as a comfort wear.
Swim suits (for swimming), wet suits (for diving and surfing), ski suits (for skiing) and leotards (for gymnastics) are few of the specific clothing segment in sportswear. Market for sportswear which can be used as casual wear is exponentially grown over the years and forecasted to be the bigger in recent years. Overall, the sports clothing sector in India offers enormous commercial potential particularly in the categories of marketing management/sponsorship and sports apparel selling and exporting.
“Indian Sportswear wear market is growing both online and offline mode”
Major Sportswear brands of India are HRX by Hritik Roshan, One8 & Wrogn by Virat Kohli, Nivia, ShivNaresh etc. This article will talk about case study of HRX.
HRX is India’s first home grown active wear brand, co-owned by Hritik Roshan and Exceed Entertainment. First strategy that has been taken up by HRX that every year people take resolution on new year to stay-fit and healthy, most of these resolutions were given up by month of February. HRX challenged itself to motivate people and make them stick to their resolutions. The brand has created a step by step interactive and engaging plan with a fitness expert to make people get up and take action.
The Campaign Stronger than your excuses
This has been taken upto aware youth and fitness freaks. This strategy of the brand has made it successful on social front including social medias like Instagram, facebook and twitter. Hence, played an important role in marketing strategy of this brand.
HRX was initially launched on Myntra.com. It was established in 2013 with a vision to make each person the best version of themselves. This brand has given a new meaning to sportswear by not only making it comfortable for daily wear but also stylish.
Majority times they are engaging their consumer base through various campaigns and posts on various social media handles. They are also into influencer marketing strategy with influencers like Hritik Roshan itself, Tiger Shroff, Diya Dhawan & Gabriella Demetriades.
While online search HRX doesn’t rank for any keywords when searched nor does it run any search ads. Major competitors of this brand are wrogn, one8 and nike which are also good players in the market.
HRX is currently valued around 150 crores with aim of reaching to 200 crores in current year. It is clearly fulfilling its aim of revolutionising the fitness scenario of India as a value for money, high quality alternative to international brands.
HRX is major player of Indian sportswear brand and continuously flourishing the market. Its study is an example for small businesses and new designers to take an inspiration from this brand to setup their and expand their business accordingly.